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Most of what clients need is one of these four. They are shaped so that value arrives before the invoice does, and so that stopping halfway still leaves you ahead.
Each has a scope, a duration band and a definition of done that does not read 'the project completed'.
Move platform without a trading day at risk. Parallel-run, route-level traffic shifting and a redirect map verified against live crawl data.
Find out why the site is slow, fix it, and install the CI gates that stop it happening again next quarter.
Decouple in an order that can be stopped. Front end, then search, then content, then checkout — if checkout ever needs to move at all.
Runbooks, on-call, peak rehearsals and a monthly forum where the roadmap gets re-argued against real data.
A staged migration plan with traffic splitting, redirect mapping and a rollback that takes one minute, not one weekend.
Budgets for bundle size, LCP and INP enforced in CI. If a pull request breaks the budget, the pipeline fails.
Front end first, then search, then content, then checkout. Each step delivers value before the next one starts.
Runbooks, on-call, peak-season rehearsals and a monthly forum where the roadmap gets re-argued with real data.
The architecture that suits a subscription brand will actively harm a wholesale business. We start from the model, not from the platform.
B2B
Trade accounts, negotiated pricing, approval chains
Company hierarchies, requisition lists, credit terms and quote-to-order flows. We build the boring machinery that lets a sales team stop taking orders over email.
D2C
Own the relationship end to end
Storefronts built for repeat purchase — subscriptions, loyalty, first-party data and a lifecycle programme that does not depend on rented audiences.
Marketplace
Many sellers, one trustworthy experience
Vendor onboarding, split payouts, commission logic and the moderation tooling that keeps quality from sliding as supply grows.
B2B2C
Sell through partners without losing the customer
White-label storefronts, partner portals and shared inventory across a network of resellers, franchisees or clinics.
Choosing wrong costs a year. These are the four routes we take most often, and the honest reason we would pick each one.
Custom Online Store 2.0 builds, Hydrogen storefronts, Shopify Functions and the app work that starts once the defaults run out.
98
Median Lighthouse performance
Every platform engagement starts with the same question: what would have to be true for you not to replatform?
How we run migrationsEvery stage produces something you own outright. Nothing is held hostage to the next invoice.
A paid week where we map the constraints, the existing systems and what success has to look like in numbers. You keep the output whether or not we continue.
A written technical plan with the trade-offs made explicit, a milestone schedule, and a fixed budget band for the first release.
Two-week increments, a preview URL from day three, and a Slack channel where your team can see the work rather than wait for a demo.
Load testing, runbooks and monitoring before go-live, then a support window while your team takes the wheel — or a retainer if you would rather we kept it.
Asked early, these are cheap. Asked in month five, they are not.
That is the standard we hold ourselves to, and across more than forty migrations we have not lost a ranked URL. It comes from exhaustive redirect mapping, a parallel-run architecture and daily index monitoring through the cutover — not from luck.
Frequently. We start with a two-week assessment rather than a promise: read the code, run the tests if there are any, and report honestly on what is salvageable. Sometimes the answer is that continuing is cheaper than restarting, and we say so.
Two full load rehearsals against production-shaped data, in July and September, plus a written runbook covering what breaks first and what to do about it. We freeze non-critical releases from early November.
No, and roughly half our clients should not. Composable adds operational surface. It is worth it when the front end is genuinely constrained by the platform, and it is an expensive mistake when the real problem is merchandising or data quality.
A configuration change that shifts traffic back to the previous route, taking under a minute. We rehearse it at least once before the first traffic split, because a rollback nobody has practised is a plan rather than a capability.
That is what the framing week is for. Five days, fixed fee, and a written answer either way.