Identity work that holds together outside the pitch deck
Visual identity, campaign systems and production design built to survive being used by dozens of people across dozens of surfaces.
- Figma
- Illustrator
- After Effects
- Blender
Brand & Graphic Design
A logo is the easy part. The hard part is the system around it: how it behaves at 24 pixels, how it reads on packaging, what happens when a regional team needs a variant next Tuesday.
We deliver identity as a working kit — templates, type scales, asset libraries and rules that a non-designer can follow without breaking anything.
1 kit
Everything a team needs to stay on brand
24px
Smallest size every mark is tested at
30+
Identities delivered
What is actually included
Scope is agreed line by line in the framing week. This is the menu it gets drawn from.
- Visual identity and logo systems
- Brand guidelines and asset kits
- Campaign and social design systems
- Packaging and print production
- Illustration and iconography
- Motion identity and title systems
- Pitch and investor collateral
- Template libraries for in-house teams
Typical stack
Four steps, and you can stop after any of them
Every stage produces something you own outright. Nothing is held hostage to the next invoice.
- 01
Framing week
A paid week where we map the constraints, the existing systems and what success has to look like in numbers. You keep the output whether or not we continue.
- 02
Architecture & plan
A written technical plan with the trade-offs made explicit, a milestone schedule, and a fixed budget band for the first release.
- 03
Build in the open
Two-week increments, a preview URL from day three, and a Slack channel where your team can see the work rather than wait for a demo.
- 04
Launch & operate
Load testing, runbooks and monitoring before go-live, then a support window while your team takes the wheel — or a retainer if you would rather we kept it.
Usually paired with
Projects rarely stay inside one service line. These are the ones that most often come along with it.
UI/UX Design
Research, flows, interface systems and prototypes, delivered as tokens and components rather than as static pictures.
Read moreWhat clients say when we are not in the room
These are lightly edited excerpts from reference calls, published with permission.
Brand & Graphic Design: the questions we get asked
If yours is not covered, ask it directly — the reply comes from whoever would lead the work.
With a paid framing week. Two of our people read the existing code, talk to whoever operates the system daily, and produce a written technical plan covering approach, trade-offs, milestones and a budget band. You keep that plan regardless of what happens next.
The people you meet in the framing week. Clownmind runs senior-only delivery teams of three to five, and we do not hand projects to a second bench after the pitch. Figma, Illustrator, After Effects and the rest of the stack listed above are things our team uses daily, not things we subcontract.
Most first releases land between eight and sixteen weeks depending on integration surface. We ship in two-week increments with a preview environment from day three, so there is something real to look at long before launch.
Load testing, runbooks and monitoring go in before go-live. After that you either take it in-house with a documented handover — which is what we design for — or keep us on a retainer for operations and continued delivery.
Yes, from the first commit. Work happens in your repository, under your organisation, on your cloud accounts. There is no proprietary Clownmind framework you have to keep paying to license.
Ready to talk about Brand & Graphic Design?
Thirty minutes, no deck, and a straight answer about whether we are the right studio for it.