Platforms for direct-selling organisations, built around the commission engine
Genealogy, payouts and compliance are the hard parts of a network marketing platform. Everything else is a storefront. We build both, but we start with the part that is expensive to get wrong.
- Rules-driven payouts
- Replayable calculations
- Full audit trail
Commission logic is a financial system, so we treat it as one
Most direct-selling platforms fail in the same place: a compensation plan encoded directly into application code, which nobody dares change once real money depends on it. Every plan revision then becomes a development project measured in months.
We separate the plan from the code. Rules live as versioned data, calculation runs are deterministic and replayable, and finance can preview a period in dry-run mode before anything is committed. A plan change becomes a configuration change with a test suite behind it.
Compliance requirements differ by jurisdiction and shift regularly, so we build the controls and audit trail while your own legal counsel supplies the rules those controls enforce. We will not advise on what your plan is permitted to do — that is a question for lawyers, not engineers.
- Deterministic, versioned and replayable commission runs
- Dry-run previews before a period is committed
- Closure-table genealogy that stays fast past a million nodes
- Complete audit trail on every calculation and correction
- Multi-currency payouts with reconciliation reporting
Six systems, built to be replaced individually
Nothing here is monolithic. Each module has its own contract, so you can adopt one without committing to all six.
Distributor portal
Onboarding, KYC, training progress, downline visibility and a dashboard that loads fast even for a distributor with ten thousand people beneath them.
Genealogy engine
Unilevel, binary, matrix and hybrid structures modelled explicitly, with tree traversal that stays fast as depth grows.
Commission calculation
Rule-driven payout engine with a full audit trail, dry-run mode and the ability to replay a historical period after a correction.
Compliance tooling
Income claim controls, jurisdiction rules, distributor marketing approval workflows and the records regulators ask for.
Commerce and autoship
Product catalogue, subscription orders, distributor-specific pricing and inventory that reconciles with fulfilment.
Payouts and reconciliation
Multi-currency disbursement, tax document generation and reconciliation reporting finance can actually close a month with.
Four steps, and you can stop after any of them
Every stage produces something you own outright. Nothing is held hostage to the next invoice.
- 01
Framing week
A paid week where we map the constraints, the existing systems and what success has to look like in numbers. You keep the output whether or not we continue.
- 02
Architecture & plan
A written technical plan with the trade-offs made explicit, a milestone schedule, and a fixed budget band for the first release.
- 03
Build in the open
Two-week increments, a preview URL from day three, and a Slack channel where your team can see the work rather than wait for a demo.
- 04
Launch & operate
Load testing, runbooks and monitoring before go-live, then a support window while your team takes the wheel — or a retainer if you would rather we kept it.
Direct-selling platform questions
Unilevel, binary, matrix, stair-step breakaway and hybrids of those, plus the bonus layers that sit on top — fast start, rank advancement, pools and generational overrides. We model the plan as an explicit rules engine so it can be changed without a rewrite.
Every calculation run is deterministic, versioned and replayable. Dry-run mode lets finance preview a period before committing it, and any correction re-runs from source data rather than being patched by hand.
Genealogy queries are the bottleneck in almost every platform of this kind. We use materialised closure tables with incremental maintenance, which keeps downline reads fast well past a million nodes.
Compliance requirements vary substantially by jurisdiction and change often. We build the controls — income claim approval, jurisdiction gating, audit logging, record retention — but the specific rules must come from your own legal counsel, and we scope on that basis.
Usually yes. We have integrated with established direct-selling back offices as well as replacing them outright, and the assessment week tells you honestly which of the two is cheaper in your case.
Want an opinion on your architecture before you commit budget?
Thirty minutes with a principal engineer. No deck, no discovery call disguised as a sales call.